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Go to the shopFounder
Founder’s Message
"Passion has the power to redefine paths. Mine turned a career in corporate banking into a journey as a fashionpreneur.”
“Elevate Every Look” – that’s not just our tagline, it’s our mission.
I’m Parul Behl, the founder of KKoncept, a fashion label rooted in creativity, courage, and a deep love for timeless design.
While my journey began in the structured world of banking I made the bold shift—pursued fashion professionally—and turned my passion into a purposeful brand.
Founded in 2017, KKoncept has been my canvas for artistic expression and innovation. With over eight ♾️ years of immersive, hands-on experience in the fashion industry, I’ve grown not just as a designer but as an entrepreneur committed to quality, craftsmanship, and individuality.
KKoncept celebrates Indian heritage with a modern edge—crafting everything from handmade that are designed to elevate every look.
Warmly,
Parul Dadwal Behl
Founder, KKoncept
Creating timeless elegance since 2015
“Elevate Every Look” – that’s not just our tagline, it’s our mission.
I’m Parul Behl, the founder of KKoncept, a fashion label rooted in creativity, courage, and a deep love for timeless design.
While my journey began in the structured world of banking I made the bold shift—pursued fashion professionally—and turned my passion into a purposeful brand.
Founded in 2017, KKoncept has been my canvas for artistic expression and innovation. With over eight ♾️ years of immersive, hands-on experience in the fashion industry, I’ve grown not just as a designer but as an entrepreneur committed to quality, craftsmanship, and individuality.
KKoncept celebrates Indian heritage with a modern edge—crafting everything from handmade that are designed to elevate every look.
Warmly,
Parul Dadwal Behl
Founder, KKoncept
Creating timeless elegance since 2015
Strength & support
Strength & support None of this would have been possible without the unwavering support of my family – my strength, inspiration, and greatest cheerleaders. Their belief in my vision gave me the confidence to dream big and build something meaningful.
Along this journey, I’ve been deeply honored to receive recognition and encouragement from leaders I truly admire, including Delhi CM Rekha Gupta and MP Bansuri Swaraj. These moments have added inspiration and strength to my path as a woman entrepreneur.
Meet Our Teams
We are a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do. We take immeasurable pride in our work, intentionally stitching love into the very fiber and fabric of our designs. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs with imagery to match.
Suvidha Sharma
Founder support Team
